Job Title: Head, Digital Gross sales & Advertising and marketing
Advertising and marketing Technique:
- Present the strategic course on advertising and marketing primarily based on buyer insights, competitors developments and enterprise analytics, optimize the advertising and marketing finances to construct sturdy high of the funnel consciousness and choice to drive income and revenue for the group.
- Construct the model inside- out and make sure that precise expertise meets or exceed our exterior communication.
- Lead strategic advertising and marketing initiatives to determine and strengthen the group place throughout the native market with a view to purchase potential purchasers and have interaction the present buyer base.
- Develop new advertising and marketing applications with a view to drive increased income and shopper/product profitability
- Digital is slated to grow to be a dominant channel for buying prospects. This function pertains to main the crew into that horizon of digital domination, placing collectively an aggressive and scalable progress technique and constructing a framework for executing such.
- Champion new, related partnership alternatives to extend general gross sales volumes with a spotlight of enhancing tech-led performance, a related viewers or mutual advantages whereas driving gross sales, growing volumes and buyer expertise.
- Construct a testing tradition throughout the crew, centered on growing on-line conversions by delivering optimized and customized digital transactions.
- Drive diversification and optimization throughout all digital channels to optimize ROI, observe particular person channel profitability to underpin optimum allocation of promoting finances.
- Develop on-line acquisition by efficient focusing on, artistic channel, and vendor administration.
- Construct relationships with key media platforms to scale up acquisitions.
- Develop a continuous optimization technique key owned property and marketing campaign touchdown pages
- Lead course of enchancment and innovation throughout digital marketing campaign administration.
Funds, Metrics & Reporting:
- Set up KPIs and measurement benchmarks for the Digital gross sales crew guaranteeing that optimistic ROI.
- Develop metrics and put up implementation opinions for every marketing campaign and work by with stakeholders to constantly enhance on the standard of every marketing campaign and inform future methods.
- Monitoring of competitor and market developments to drive in-house innovation.
Stakeholder Administration & Liaison:
- Work carefully with the Innovation and Venture Workforce to develop an in-depth understanding of designed merchandise, wants and obstructions.
- Get hold of evaluation and insights from the enterprise crew to garner insights from complaints and marketing campaign outcomes
- Construct and preserve efficient relationship with all inner stakeholders
- Work carefully with media and artistic companies to execute campaigns with a deal with creativity, high quality and value.
- Different assigned job and deliverables.
- Tertiary certified in Data Expertise however have a aptitude for advertising and marketing
- 10+ years in advertising and marketing with a deep understanding of the digital advertising and marketing panorama
Key Abilities and competencies:
- Digital analytics expertise a bonus
- Sturdy communication abilities
- A pure chief
- Creativity, initiative and drive: an advocate for revolutionary considering, with a end result pushed mindset.
- Potential to successfully talk with personal crew, inner stakeholders, and key stakeholders to ship top quality enterprise outcomes
- Potential to affect others and procure buy-in for initiatives
- Potential to handle a number of advertising and marketing campaigns and actions in a fast-paced setting.
- Potential to assume independently, analytically and logically
- Captivated with steady studying, hold abreast of business improvement in digital advertising and marketing, expertise and digital innovation
28th Might, 2020.
and certified candidates ought to use the place they’re making use of for because the title of their electronic mail and ship to: [email protected]
Be aware: Candidates residing in surulere , Island, Lekki – Ajah axis are encourage to use.
Apply for this Job
(function(d, s, id) var js, fjs = d.getElementsByTagName(s); if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = ‘https://connect.facebook.net/en_US/sdk.js#xfbml=1&appId=249643311490&version=v2.3’; fjs.parentNode.insertBefore(js, fjs); (document, ‘script’, ‘facebook-jssdk’));